Privacy Policy


Welcome to this Independent Website (hereinafter referred to as "the Website"). The Website is operated and managed by the Operator (hereinafter referred to as "we"), with tax registration number/registration number and registered address in accordance with the laws of the country/region where it is registered. We attach great importance to your personal privacy and data security, and strictly comply with relevant laws and regulations such as the General Data Protection Regulation (GDPR) of the European Union, the California Consumer Privacy Act (CCPA), and the data protection laws of the country/region where the Operator is registered. This Privacy Policy is formulated to clearly inform you of the methods, purposes and scope of our collection, use, storage, sharing and transmission of your personal information, as well as the rights and protection measures you are entitled to. Please read and understand this Policy carefully.
By accessing, browsing, registering, or using any functions or services provided by the Website, such as product purchase, consultation and communication, and member services, you indicate that you have fully understood and agreed to all the contents of this Privacy Policy, and agreed that we will process your personal information in accordance with this Policy. If you do not agree to this Policy, please do not use any services of the Website.

I. Scope of Application

This Privacy Policy applies to all interactive behaviors between you and the Website, including but not limited to: accessing the Website pages, registering an account on the Website, browsing products, submitting orders, making payment transactions, participating in promotional activities, consulting customer service, submitting feedback, using any applications or tools provided by the Website, and all personal information processing activities generated through the above behaviors.
This Policy does not apply to third-party platforms or services (such as third-party payment, logistics and distribution, advertising, social media sharing, etc.). If you jump to a third-party platform or use services provided by a third party through the Website, please refer to the third party's own privacy policy for its information processing behaviors, and we shall not be liable for any such behaviors.

II. Collection and Acquisition of Personal Information

We adhere to the principles of legality, propriety, necessity and good faith, and only collect personal information necessary for achieving the purpose of service without excessive collection. The collection methods mainly include the following three categories:

(I) Personal Information Voluntarily Provided by You

To complete core functions such as registration, transaction and service provision, you may need to voluntarily provide the following personal information to us. If you do not provide relevant information, you may not be able to use the corresponding services, but it will not affect your use of basic functions such as browsing and querying on the Website:
  1. Account registration and management related: name, mobile phone number, email address, account password (stored in encrypted form), user name, etc., which are used to create and manage your account, verify your identity, reset your password, and send account-related notifications.
  2. Order and transaction related: shipping address, contact phone number, recipient's name, payment information (such as credit card number, payment gateway account information, etc.). We only collect necessary payment information and do not store complete sensitive payment data such as payment passwords. This information is used to process your orders, complete payments, arrange logistics and distribution, and send order confirmation and logistics update notifications.
  3. Consultation and feedback related: relevant descriptions, contact information, relevant certificates (such as order screenshots) provided by you when consulting customer service, submitting complaints or suggestions, which are used to respond to your needs, solve problems and improve service quality.
  4. Promotion and personalized service related: relevant information provided by you when voluntarily participating in promotional activities on the Website or subscribing to marketing notifications (such as preferred product categories), which is used to send you promotional information and personalized recommendations.
  5. Other voluntarily provided information: social media information you choose to share, information submitted when participating in surveys or questionnaires, etc., which is used to optimize services and conduct market research.

(II) Personal Information Automatically Collected by Us

When you access and browse the Website, we will automatically collect relevant information generated during your interaction with the Website through technical means such as Cookies, Web Beacons, scripts and device fingerprints, which is used to optimize user experience, ensure service security and analyze user behavior:
  1. Device and network information: IP address, browser type and version, operating system, device model, screen resolution, device identification code, network type (WiFi/mobile network), access time, etc., which are used to identify abnormal access, prevent network attacks and adapt to browsing experience on different devices.
  2. Browsing and usage information: browsing history, search query content, clickstream data, page stay time, product browsing order, products added to shopping cart, order history, etc., which are used to analyze your preferences, provide personalized product recommendations, and optimize the page layout and service functions of the Website.
  3. Location information: With your explicit consent and authorization, we may collect your approximate geographical location information (not precise positioning), which is used to recommend nearby delivery services and adapt to region-related products or activities.

(III) Personal Information Provided by Third Parties

In accordance with relevant laws and regulations and with your consent, we may obtain your personal information from legally compliant third-party partners, including but not limited to:
  1. Third-party payment service providers: Obtain necessary payment-related information (such as payment status, transaction serial number) to confirm payment results and process refunds.
  2. Logistics and distribution service providers: Obtain delivery-related information (such as shipping address, logistics track) to synchronize logistics status and optimize delivery services.
  3. Market research and data analysis institutions: Obtain relevant non-sensitive personal information with your consent to conduct market research and optimize service experience.
We will conduct legality verification on the personal information provided by third parties to ensure that the information source is compliant and that it is only used for the agreed service purposes.

III. Purposes of Using Personal Information

The personal information we collect is only used for the following legitimate purposes. Without your explicit consent, it will not be used for other purposes unrelated to the collection purposes:
  1. Providing core services: Process your orders, complete product delivery, provide payment settlement, logistics and distribution, customer support and other services, and perform contractual obligations with you.
  2. Account management: Create, maintain and manage your account, conduct identity verification, password reset and security reminders, and ensure account security.
  3. Communication and notification: Send you order confirmation, logistics updates, account notifications, security alerts, and, with your consent, send marketing content such as promotional information, activity notifications and personalized recommendations (you can unsubscribe at any time).
  4. Optimizing service experience: Analyze user behavior data, understand your preferences and needs, improve the functions, performance and page design of the Website, and provide personalized browsing and shopping recommendation services.
  5. Security guarantee: Detect, prevent and investigate security risks such as fraudulent behaviors, network attacks and irregular operations, protect the legitimate rights and interests of the Website, you and other users, and maintain service order.
  6. Compliance requirements: Comply with the applicable laws and regulations, tax, customs and data supervision related provisions of the country/region where the Operator is registered and your country/region, respond to court summons, government investigations or regulatory requirements, and perform legal obligations.
  7. Market research and improvement: Conduct market research, user behavior analysis and product experience research, optimize product categories, and improve service quality and operational efficiency.
  8. Other purposes explicitly agreed by you: Such as participating in lucky draws, questionnaires and other activities, which are used for activity organization, result announcement, etc.

IV. Storage and Protection of Personal Information

(I) Storage Period

We only store your personal information for the shortest period necessary to achieve the service purposes agreed in this Privacy Policy. After the storage period expires, we will take measures such as deletion and anonymization to completely clear your personal information and no longer retain or use it.
Under special circumstances, such as complying with laws and regulations, responding to legal proceedings, preventing security risks, etc., the storage period may be appropriately extended, but the extended period will strictly comply with relevant legal provisions, and the information will be processed in a timely manner after the period expires.

(II) Storage Location

Your personal information is mainly stored on secure servers in the country/region where the Operator is registered, which complies with the relevant local data protection laws and regulations, strictly adheres to the principle of "data sovereignty", and does not violate the mandatory provisions on personal information storage in the region where it is located.
If it is necessary to transmit your personal information to other countries or regions (including within China) due to business needs, we will strictly comply with the cross-border data transmission laws and regulations of the country/region where the Operator is registered and the country/region where the recipient is located to ensure compliance. This includes but is not limited to completing a Data Protection Impact Assessment (DPIA), obtaining your explicit consent, signing Standard Contractual Clauses (SCCs) with the recipient, confirming that the recipient has an adequate level of privacy protection, and retaining cross-border transmission logs, so as to fully ensure the security of your personal information during cross-border transmission.

(III) Protection Measures

We take dual technical and management protection measures to fully ensure the security of your personal information and prevent information from being accessed, used, disclosed, modified, deleted or leaked without authorization:
  1. Technical protection: Adopt encryption technologies (such as SSL/TLS encryption, data desensitization) to encrypt the storage and transmission of personal information; establish access control mechanisms to allow only authorized personnel to access personal information; regularly conduct security inspections and vulnerability repairs on servers and systems to prevent security risks such as network attacks and virus intrusions; use secure cloud storage services to ensure data storage security.
  2. Management protection: Establish and improve personal information processing management systems, operating procedures and safety emergency plans; conduct privacy protection and data security training for employees to clarify their information processing rights and responsibilities; regularly conduct security audits to supervise and inspect personal information processing behaviors; sign confidentiality agreements with third-party service providers to clarify their information protection obligations and supervise their information processing behaviors.
Please note that there are certain security risks in Internet transmission and storage. Although we have taken the above protection measures, we cannot completely avoid the leakage or theft of personal information due to force majeure, network attacks, third-party irregular operations and other factors beyond our control. If such a situation occurs, we will take remedial measures in a timely manner and notify you and report to the regulatory authorities in accordance with relevant laws and regulations.

V. Sharing and Disclosure of Personal Information

We strictly protect your personal information and will not arbitrarily share or disclose your personal information to any third party. We will only share or disclose it under the following legitimate circumstances and take necessary measures to ensure the security of your information:
  1. With your explicit consent: Share relevant personal information with third parties designated by you with your active authorization (such as providing necessary product information and your account associated information to social media platforms when you choose to share product links to social media).
  2. Third-party service providers: To fulfill the services of the Website, we may share some of your personal information with third-party service providers, including but not limited to payment processors (such as Stripe, PayPal), logistics and distribution service providers, email sending service providers, website hosting and cloud service providers, customer support providers, data analysis service providers, etc. These third parties are only authorized to process personal information in accordance with our instructions for the purpose of providing corresponding services, and must comply with relevant confidentiality obligations and data protection requirements, and shall not use it for their own commercial purposes.
  3. Legal obligations: When we are required by laws and regulations, or receive court summons, legitimate investigations or regulatory requirements from government departments, we may disclose your personal information to perform legal obligations.
  4. Protection of legitimate rights and interests: To protect the legitimate rights and interests, personal safety or property safety of the Website, you or other third parties, we may disclose necessary personal information when potential fraudulent activities, security threats and irregular operations are found.
  5. Business transfer: In the event of merger, acquisition, asset sale, bankruptcy or restructuring of the Website, your personal information may be transferred to the successor as part of the company's assets. We will take reasonable measures to protect your personal information before the transfer, notify you in accordance with relevant laws and regulations, and ensure that the successor continues to comply with the relevant provisions of this Privacy Policy.
We will not sell your personal information to any third party, nor will we share your sensitive personal information with third parties for marketing purposes without your explicit consent.

VI. User's Rights

In accordance with relevant laws and regulations, you have the following rights to your own personal information. We will provide you with convenient channels to exercise your rights and process your reasonable requests free of charge:
  1. Right of access: You have the right to access all personal information you provided to the Website, including account information, order information, browsing history, etc., and obtain details and copies of the processing of relevant information.
  2. Right of correction: You have the right to request us to correct your inaccurate or incomplete personal information (such as modifying shipping address, mobile phone number, etc.). We will correct it in a timely manner after verifying your identity.
  3. Right to erasure (right to be forgotten): Under specific circumstances (such as the data is no longer needed, you withdraw your consent, our processing behavior violates laws and regulations, you object to the processing without justifiable reasons), you have the right to request us to delete your personal information. We will take deletion measures in a timely manner after verification, and anonymize the information that cannot be deleted.
  4. Right to restriction of processing: Under specific circumstances (such as you question the accuracy of personal information, the processing behavior violates the law but you do not agree to deletion, the processing is crucial to your legitimate rights and interests), you have the right to request us to restrict the processing of your personal information.
  5. Right to data portability: Where personal information is processed based on your consent or contractual agreement and automated means are used, you have the right to obtain your personal information in a structured, commonly used and machine-readable format, and request us to transfer it to another data processor (subject to compliance with legal requirements).
  6. Right to object: You have the right to object to our processing of personal information based on legitimate interests (such as personalized recommendations) on the basis of your own legitimate rights and interests, and also have the right to object to our automated decision-making (including user profiling). If you object, we will stop the relevant processing behavior (without affecting the legitimate processing completed before the objection).
  7. Right to withdraw consent: If you have previously agreed to our processing of your personal information (such as receiving marketing information), you have the right to withdraw such consent at any time. Withdrawal of consent will not affect the legality of the processing behavior based on consent before the withdrawal.
  8. Right to complaint and report: If you believe that our personal information processing behavior violates this Privacy Policy or relevant laws and regulations, you have the right to complain to us or report to the relevant regulatory authorities.
Methods to exercise the above rights: You can operate independently through the "Personal Center" of the Website, or submit a request to us through the contact information reserved at the end of this Policy. We will verify your identity (to ensure information security) and process your request within 15-30 working days after receiving it. If we cannot meet your request, we will explain the reasons to you.

VII. Use of Cookies and Similar Technologies

To optimize user experience, record your preferences, analyze user behavior and ensure service security, the Website will use Cookies and similar tracking technologies (such as Web Beacons, scripts, etc.). The relevant instructions are as follows:
  1. Purpose of Cookies: Store your login status, browsing preferences (such as language, font size), shopping cart information to avoid repeated input of information; analyze your browsing behavior to provide personalized product recommendations; detect the operation of the Website to optimize website performance and stability.
  2. Management of Cookies: You can choose to disable or delete Cookies through browser settings. The setting methods vary with different browsers, and you can refer to the browser's help documentation for operation. Please note that if you disable Cookies, it may affect the use of some functions of the Website (such as being unable to maintain login status, unable to use the shopping cart, unable to obtain personalized recommendations, etc.).
  3. Third-party Cookies: Some third-party service providers (such as advertising, data analysis) may use Cookies on the Website for their own service purposes. Please refer to the third party's privacy policy for the use of relevant Cookies, and we shall not be liable for any such use.

VIII. Protection of Minors' Privacy

The Website does not provide services to minors under the age of 18 (if it involves products related to minors, it must be used with the accompaniment of a guardian). We attach great importance to the protection of minors' privacy. If a minor uses the Website and provides personal information without the consent of a guardian, the guardian may contact us after discovering it. We will verify the identity in a timely manner, delete the relevant personal information of the minor, and stop processing his/her information.
If a guardian needs to know the relevant information of the minor's use of the Website or exercise relevant rights, he/she may contact us through the contact information at the end of this Policy, and we will actively cooperate with the processing.

IX. Update and Notification of Privacy Policy

With the update of laws and regulations, the development of the Website's business and the change of user needs, we may revise this Privacy Policy. The revised Policy will be more in line with compliance requirements and actual service conditions.
The revised Privacy Policy will be published in a prominent position on the Website (such as the footer, homepage pop-up window) for a publicity period of not less than 7 working days. If the revised content involves your core rights (such as the scope of information collection, purpose of use, sharing method, etc.), we will specially notify registered users through in-site notifications, emails, text messages and other methods.
The revised Privacy Policy shall take effect after the publicity period expires. If you continue to use the services of the Website, it indicates that you agree to the revised Policy; if you do not agree, you may stop using the services of the Website, and we will process your personal information in accordance with the original Policy.

X. Disclaimer

We shall not be liable for any losses caused by the leakage or improper use of personal information under the following circumstances:
  1. Personal information leakage caused by your own reasons, such as actively disclosing account passwords to others, sharing personal information, using unsafe networks or devices, etc.;
  2. Leakage or loss of personal information caused by factors beyond our control such as force majeure, network attacks, virus intrusions, third-party irregular operations, etc., without our intent or gross negligence;
  3. Relevant problems arising from subsequent information processing due to the untrue or inaccurate personal information submitted by you on the Website;
  4. Other disclaimer circumstances stipulated by laws and regulations.

XI. Contact Information

If you have any questions, suggestions about this Privacy Policy, or need to exercise your rights related to personal information, make complaints or reports, you can contact us through the following methods:
  1. Contact Phone: Official contact information published on the Website
  2. Contact Email: Official contact information published on the Website
  3. Contact Address: Official contact information published on the Website
We will process and reply to your message in a timely manner after receiving it, and make every effort to protect your legitimate rights and interests.

XII. Other Provisions

This Privacy Policy shall take effect on the date of publication, and is the core agreement between you and us on personal information processing, which has the same legal effect as other service terms of the Website. If this Policy is inconsistent with relevant laws and regulations, the laws and regulations shall prevail.
The Operator reserves the final interpretation right of this Privacy Policy.
Effective Date: The date of official publication on the Website